Giles Knights

Giles Knights
Studies at:
University of Wales, Swansea
Location in:
London, United Kingdom

Giles connections

Currently

Studies at:
University of Wales, Swansea
Location in:
London, United Kingdom

Bio

After completing my education at the University of Wales I entered the Coca-Cola graduate sales programme. That was followed by some exciting years with Bacardi-Martini in the UK, and subsequently in South Africa, where I was selected to go and build a national team of Brand Ambassadors both in the formal and informal markets. On returning to the UK I built another Ambassador sales team this time for Pete & Johnnies (PJ's) smoothies who were busy creating a whole new category alongside Innocent Drinks.

Amongst a slew of ideas and almost ran's, I have co-founded three start up's. The first was Fit Fuel which was two businesses in one - Africa's first online health and wellbeing store, and also Africa's first healthy vending program. I couldn't understand why Virgin Active health clubs were offsetting their members calorie count on the way in and out of the club with junk food vending, and had the crazy idea to do something about it.

My next venture was Finance Forum which was a investor relations social media platform that facilitated greater communication and transparency between the financial community and JSE listed companies.

My last start up, youVerify, had a much bigger focus as we tackled the very global and very serious problem of counterfeiting. Much is being done by governments and lawyers to tackle the problem from the top down, but little is being done from the bottom up to help protect consumers. Again I set out to help change that by increasing the trust between online buyers and sellers, as well as educating consumers about how to identify products and brands they are buying. The app was installed in 151 countries.

Disciplines

  • Non Engineering

Giles has worked/studied in

  • Australia
  • South Africa
  • United Kingdom

Giles speaks

  • English

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Education

University of Wales, Swansea

BSc Economics

Work, projects and internships

2011 – present

Co-Founder

you-Verify
  • youVerify - Safer Shopping. Smarter Selling
  • youVerify is a consumer focused anti-counterfeiting solution and selling tool that:
  • 1) Helps protect online shoppers from unknowingly buying fakes.
  • 2) Allows online sellers of genuine products to build trust with their buying audience, helping them to sell faster, and for more money.
  • 3) Allows brands to protect their sales and equity.
  • 4) Gives marketplaces a way to protect both their reputation with consumers, as well as themselves against legal action from brand rights owners.
2010 – 2011

Co-Founder

Finance Forum
  • Finance Forum was an investor relation’s social media platform that facilitated greater communication and transparency between the financial community and JSE listed companies. I sold the concept in to C-level execs of JSE listed companies, and signed a partnership deal with South Africa’s leading online financial media company.
2006 – 2009

Co-Founder

Fit Fuel
  • A health and wellbeing company made up of two parts:
  • - Africa's first online health and wellbeing store channeling Zappo's type customer service and shipping to all corners of the country, and there are some remote corners.
  • - Africa's first healthy vending network. Secured the exclusive vending rights to Virgin Active Health Clubs nationwide. As well as partnering with large international corporates to assist them with their employee wellness schemes.
2004 – 2006

Online Casino - UK Country Manager

Forwardslash
  • Managed the marketing for a suite of online casino brands to UK players. Grew revenue year on year. Built the UK dedicated team to inclue acquisition agents, affiliate managers, and designers.
2002 – 2003

Sales & Trade Marketing Manager

Pete & Johnnies (PJ's) smoothies
  • Pete & Johnnies (PJ's) ran alongside Innocent drinks in creating the 'smoothie' category. At the time we were neck and neck in market share and the race was on.
  • • Established P&J in-house distribution centre for Greater London
  • • Recruited, trained and managed key account sales team for Greater London.
  • • Developed Trade Marketing activity for national roll out and ‘Survivor’ TV sponsorship.
  • • New product development, testing and distribution.
2000 – 2002

Country Sales & Marketing Manager - South Africa

Bacardi
  • Established a national team of Bacardi-Martini brand ambassadors covering both the formal and informal markets. Recruited, trained and managed the team in line with the UK best practices. Managed national accounts. Conceptualised and executed on numerous trade marketing initiatives. Oversaw national sampling campaigns and events.
1998 – 2000

Brand Ambassador

Bacardi
  • Ambassador of the Year 1999 ahead of 30 others.
1996 – 1998

Regional Sales Manager

The Coca-Cola Company
  • Involved in the launch of Dr Pepper into the UK market. Also Euro 96 football tournament.

Work, projects and internships

2011 – present

Co-Founder

you-Verify
  • youVerify - Safer Shopping. Smarter Selling
  • youVerify is a consumer focused anti-counterfeiting solution and selling tool that:
  • 1) Helps protect online shoppers from unknowingly buying fakes.
  • 2) Allows online sellers of genuine products to build trust with their buying audience, helping them to sell faster, and for more money.
  • 3) Allows brands to protect their sales and equity.
  • 4) Gives marketplaces a way to protect both their reputation with consumers, as well as themselves against legal action from brand rights owners.
2010 – 2011

Co-Founder

Finance Forum
  • Finance Forum was an investor relation’s social media platform that facilitated greater communication and transparency between the financial community and JSE listed companies. I sold the concept in to C-level execs of JSE listed companies, and signed a partnership deal with South Africa’s leading online financial media company.
2006 – 2009

Co-Founder

Fit Fuel
  • A health and wellbeing company made up of two parts:
  • - Africa's first online health and wellbeing store channeling Zappo's type customer service and shipping to all corners of the country, and there are some remote corners.
  • - Africa's first healthy vending network. Secured the exclusive vending rights to Virgin Active Health Clubs nationwide. As well as partnering with large international corporates to assist them with their employee wellness schemes.
2004 – 2006

Online Casino - UK Country Manager

Forwardslash
  • Managed the marketing for a suite of online casino brands to UK players. Grew revenue year on year. Built the UK dedicated team to inclue acquisition agents, affiliate managers, and designers.
2002 – 2003

Sales & Trade Marketing Manager

Pete & Johnnies (PJ's) smoothies
  • Pete & Johnnies (PJ's) ran alongside Innocent drinks in creating the 'smoothie' category. At the time we were neck and neck in market share and the race was on.
  • • Established P&J in-house distribution centre for Greater London
  • • Recruited, trained and managed key account sales team for Greater London.
  • • Developed Trade Marketing activity for national roll out and ‘Survivor’ TV sponsorship.
  • • New product development, testing and distribution.
2000 – 2002

Country Sales & Marketing Manager - South Africa

Bacardi
  • Established a national team of Bacardi-Martini brand ambassadors covering both the formal and informal markets. Recruited, trained and managed the team in line with the UK best practices. Managed national accounts. Conceptualised and executed on numerous trade marketing initiatives. Oversaw national sampling campaigns and events.
1998 – 2000

Brand Ambassador

Bacardi
  • Ambassador of the Year 1999 ahead of 30 others.
1996 – 1998

Regional Sales Manager

The Coca-Cola Company
  • Involved in the launch of Dr Pepper into the UK market. Also Euro 96 football tournament.

Clubs

Not a member of any clubs

Additional Info

Website
www.EngineeringBecause.com
Nationality:
  • British